Yeah I KNOW it's an Apple Watch not an iWatch. I'm just pissing on it.
You know what I love about the Internet and I’m pretty sure that I’ve mentioned this before. You know the love part I tongue in cheek right? Well actually I love it about the Internet but really I really hate about people who use the Internet? Are people who use it as a personal tool to attack someone else’s opinion but do it in such a vague manner that they are having a personal go at something I have written, but do it in such a broad way that they never even mention you personally. Then the serial “must get a shot in guy just has to add in”…. You’re a cute couple. Hey, if you’re going to tell me I’m dumb or stupid, you could at lest use my name or reply on BmB, Vaguebooking is for sissy’s. Seriously I can handle it, or are you afraid of lil’ old me? You really fucking should be, so maybe you;re smart. I really hate being referred to as “people with x opinion”. Because let’s face in the last 12 hours before you posted you’re piss poor rant on MY rant, how many other opinion pieces did you actually read on it? Not many I’m sure, since mine are pretty specific and the timing is more than auspicious. But hey, I just released that means you’re reading, which is something you swore you didn’t do or weren’t interested in… Seems you’re a liar liar pants on fire.
I wasn’t the only person yesterday to bash what is the “innovation” of the iWatch. Let’s face it, It’s less innovation and more imitation. Pebble anyone? Which was pointed as close to being as geek porn than I would like to admit I’ve ever trodden in. Smart watch? NOOOOOO! Diamond watches, YES!. See the assumption here is that 1. I have NEVER even tried, no I haven’t been dumb enough to purchase a “smart watch” and that the entire point of my post was lost. 2.That an iWatch is NOT innovation, it REALLY is replication of a device that already exists and not a very good example of an innovative approach on an old concept. So you can forgive me for being a little disappointed at both it’s functionality and it’s looks. Yes, I like pretty things and things that don’t look like I’ve strapped an iPod Nano to my wrist, so fucking sue me! I also think a phone, an app and a well place pedometer can do exactly the same thing. Let’s fee a fucking phone watch (independent of each other), or a phone shoe or something that isn’t a total rip. I wonder if Pebble with take Apple on? Fuck I hope so.
The you have the new Apple pay system. I honestly haven’t bothered to try to work out the logistics of this just yet. I read about it, didn’t give a shit and all I though was, meh I’m not giving my finger prints to anyone, I don’t care how “secure” it’s supposed to be. I think we have learned a very important lesson in the past little while that NO matter how safe they tell us, our personal data is, it all needs to be collected and stored and if you get the right hacker, no matter where all the different pieces that are kept, how encrypted it is, someone somewhere will work it all out and fuck us up the ass. I even have issues with just pins for credit cards now, a pin is easy to memorise, a signature takes far more dedication. If they are going to steal from you at least make them work for it. I know I’m over simplifying the whole finger print, vein scan ect technology, but I like to keep it simple, you know why? Because keeping it simple means I’m thinking of all the ways it COULD go wrong, regardless of all the security measures put in place. To me while simple that’s SMART!
Let’s take a look back over Apple’s glorious history and you might understand my disappointment in this latest keynote. This is the company that turned the coloured Mac computer than NOONE wanted, into a device that everyone HAD to have. They pretty much invented, or at lest took over the world with their iPods classic, way back when dinosaurs roamed the earth. They then went on to improve them, colour them, add in touch screen functionality. That was innovative and put them ahead of the pack. Then we had the iPhone, which really was the first of the REAL smart phones and started the whole smart phone era. Anyone who was anyone HAD to have an iPhone, they took on Blackberry and won in epic fashion. I think you find Blackberries in museums now. The we had iMacs, the first of a new generation of all in one computers. Basically it’s all behind you screen, your huge screen (ok LG went there first with their touch smart, but it was shit, so we can’t compare). Again innovation. The we come to the iPad, which I think can be arguably said to be the MOST innovative thing that Apple has EVER done. We went from having to have a laptop to a tablet that was touch screen. Sure it has it’s shortcomings (please dear god get flash capabilities). If you can find me FAMILY in the country that doesn’t have at least one iPad I will donate a million dollars to charity. Let’s put a proviso on that, a family that has the disposable income to have an iPad, those have the ability to buy one or at least don’t have kids that use them at school. They are EVERYWHERE and I would bet ALL the money that I own that every child has played on one at least once, over the age of 1. THAT is innovation and changing the market, inventing something new and it seems that we can’t live without. THAT”S who Apple is or WAS. Now? It’s sad.
Then we have Apple TV, which I can honestly say I know very little about. It’s not really up my alley not being American and not being a huge TV fan. I get the basic understanding of it and again it was innovative. Yes it was a rip off of a media PC but it also incorporated the ability to access the App store, to purchase music, movies and whatever else your heart desired. So it was innovative. More expensive than torrenting, for sure, but also legal. So good!
Which brings me full circle to the iWatch. It is NOT innovative, it is NOT new and basically it’s a Apple device that has been ripped off from its competitors. So where is the innovation in that? Where is the Apple that we have come to know and love? They seem to have stepped back from doing anything really remarkable to copying their competition. The iPhone 6 Plus is to take on the Galaxy users (and when I say users I say that liberally because Samsung are cunts and whether their items actually work depends on the day), the iWatch is to take on competitors like Pebble and the iPhone 6 is just an upgrade of a preexisting product.
So Apple, I want to know, where has it all gone wrong? Why all this copycat behaviour? Why no more new ideas? You can’t tell me that Steve Jobs alone was responsible for ALL the ideas and they passed with him? Surely you have an innovation team or something? You should get one. You had a YEAR and this is what you give us? Don’t start me on the marketing again…. Fucking terrible.
So for all those people out there, who yesterday or today referred to me as stupid for disssing the iWatch, I ask you. Since you LOVE you’re Pebble So much, will you being an iWatch and if so why? Is it that much better than the Pebble? Is the functionality better? Is it because it has the Apple logo or is it just because you’re an Apple zealot that NEEDS to have all the ‘new” Apple products, because they are Apple? Regardless of the fact it really offers nothing new that it’s overpriced and it really is ugly? Not to mention it’s overpriced and doesn’t have diamonds? Who is REALLY the dumb one? The one who has an opinion on Apple’s flaws or the one who loves a PEBBLE enough to tell me I’m dumb for not recognising the brilliance in the copycat behaviour? Or really wanting or needing ANY type of smart watch? I have a watch, I have a phone, I have a pedometer. I have it covered…. So what’s the point of spending near $400 on a watch without diamonds?
I’d also like to take the opportunity to mention here I am NOT the only one to slam the iWatch and Apple, yesterday. I was a theme for the day. It seems I’m not the only one that thinks they’ve wandered off the golden brick road and are heading down the drain now. Actually anyone I know who work IN tech and/or advertising had the same thoughts. Let’s just say there were a lot of people who know their shit really well, that were on tilt over all of this. So I wasn’t the only dumb one and if I’m sitting with them in the ‘dumb’ category, it’s good company!
Oh and FYI I HAVE seen the iWatch in person and had a play. It’s nice to know important people who let me try their shit… Who think it’s shit also 🙂
At best the iWatch is a threat to low end watches. *sigh* . Apple since when did you aspire to be a low end threat? Innovator. Leader. Expensive. That’s Apple. Not bargin bin watches!
